1989 Studio is a luxury lifestyle brand founded by Chaz Jordan, specializing in ready-to-wear, jewelry, and shoes with a focus on understated sophistication, quality craftsmanship, and "instant classic" pieces. Originally established in Los Angeles in 2020, the brand was acquired by the Folli Follie Group and now operates with an Italian identity, blending Californian aesthetics with Italian entrepreneurship. The brand emphasizes a practical, less logo-driven approach inspired by real-life experiences and a blend of luxury with influences from late 90s and early 2000s skate and hip-hop culture.