47 Brand (often stylized as '47) is a privately held sports lifestyle brand founded in Boston, MA, in 1947 by twin brothers Arthur and Henry D'Angelo. The company produces licensed headwear and apparel for major sports leagues, including the MLB, NBA, NFL, NHL, and many collegiate and international football programs. '47 specializes in combining sport and fashion to create premium products for fans, with its origins stemming from a street cart selling sports memorabilia near Fenway Park. In August 2024, New Era Cap Company completed its acquisition of '47.