Athleta is an American performance lifestyle brand for women and girls, founded in 1998 and acquired by Gap Inc. in 2008, offering premium, versatile apparel designed with technical features for activities like yoga and travel. A certified B Corporation, Athleta prioritizes the "Power of She," focusing on inclusivity, sustainability, and using business as a force for good. The brand operates over 250 retail stores and Athleta.com, promoting a community of active, confident women and girls.