Barceló refers to the Barceló Group, a Spanish multinational company founded in 1931 that operates primarily in the tourism sector with its Barceló Hotel Group and travel division, Ávoris. The hotel group manages over 300 hotels in more than 30 countries under four brands, focusing on 4 and 5-star urban and holiday hotels. The company is family-owned, headquartered in Palma de Mallorca, and is committed to regenerative tourism and sustainability through its Barceló ReGen strategy.