BEIZIYE is a brand specializing in the production of watchbands, particularly for Apple Watches and other smartwatches. They offer a variety of materials, including stainless steel, resin, and carbon fiber, and styles, like metal link bands and resin bands. Beiziye emphasizes craftsmanship, with many bands being polished by skilled artisans and subjected to multiple quality checks. They also focus on providing adjustable and comfortable straps with secure closures.