G-Star RAW is a Dutch denim brand, founded in 1989, known for its pioneering work in raw denim, innovative 3D-shaped jeans (like the G-Star Elwood), and its focus on craftsmanship, sustainability, and a utilitarian, architectural aesthetic. The brand is driven by the "Art of Denim" philosophy, aiming to transform denim into a progressive material through creativity and a rebellious spirit, while also maintaining a global presence and collaborating with artists and icons.