Hooke Road is a brand of aftermarket auto parts and accessories for off-road vehicles like Jeeps and trucks, offering products such as bumpers, fender flares, cargo racks, and running boards. The brand name is inspired by the historically rugged and challenging Hooke Road trail in China and reflects a passion for off-road adventure and exploration. Hooke Road products are known for their focus on quality construction and performance, aiming to enhance the style and functionality of off-road vehicles for enthusiasts.