Levi's refers to the clothing brand Levi Strauss & Co., an American company famous for inventing blue jeans in 1873. The company is a global leader in jeanswear, also designing and marketing a wide range of apparel and accessories for men, women, and children under brands like Levi's, Dockers, and Beyond Yoga. It's known for its classic American style, ruggedness, and celebration of self-expression.