TB12 is a global health and wellness company inspired by Tom Brady's training and lifestyle, offering products and programs to help individuals achieve peak performance, prevent injuries, and improve longevity. Their approach, the TB12 Method, integrates pliability work, hydration, nutrition, functional strength and conditioning, and cognitive fitness through an omni-channel approach, including digital platforms, products like supplements and apparel, and physical locations. The company also operates the non-profit TB12 Foundation, which provides access to these health and wellness resources for athletes and others in need.